Your list is already here, and it is already accurate.
Send email and SMS to audiences built from what you actually know — last visit, service taken, spend, plan, location, lifecycle stage — with no export, no upload and no list that went stale in March.
What it does
Build an audience from any combination of CRM fields and behaviour, save it, and have it stay current instead of freezing at the moment of export.
A real email editor with your brand applied, and text messages that respect length and consent, both sent from the same campaign.
Deliver when each recipient is most likely to read rather than all at once at nine in the morning.
Email goes out from your domain with authentication set up for you, so deliverability is not somebody else's shared reputation.
Opt-outs honoured across channels, carrier registration for messaging done as part of setup, and consent recorded per contact.
Someone answering a campaign starts a conversation on their record, rather than bouncing to a no-reply address.
What Lane does here
What it replaces
One system, one bill, one place your data lives.